XBASE

For property developers

AI sales and marketing tool for property developers.

Launch ads, Instagram, website and WhatsApp on one screen. The AI agent answers the lead right away with the approved specs and sales price list, the on-duty broker gets the show apartment visit ready, and each project has its own pipeline.

  • Professional WhatsApp
  • Website
  • Paid traffic management
AI-generated portrait. Fictitious person and data.

Day-to-day pains

Where a launch loses sales before the show apartment visit.

  • The lead goes cold before the reply

    They message on Saturday night, with the sales stand closed. By Monday, they have visited a competitor's show apartment, and the ad budget went with them.

  • Nobody knows where the launch loses people

    Each broker with their own spreadsheet. How many leads became visits? How many visits became proposals? Media decisions are made in the dark.

  • Always the same questions

    Floor area, parking spaces, construction timeline, payment terms and location. Brokers spend the day answering what doesn't close sales.

  • A stalled lead doesn't come back

    Whoever went quiet after the first conversation gets no follow-up once Meta's customer service window closes.

  • After-sales blocks the sales team

    Buyers message the same number to ask about construction, documents and the key handover.

  • The broker leaves and takes the contacts

    When the conversation lives on the phone of whoever answers, the launch history leaves with them.

A launch rarely loses a sale on price.It loses it on response time.

How it works

From the ad lead to the show apartment visit.

  1. 1

    Comes in

    The lead from the ad, from Instagram or from the construction site sign arrives on the developer's official WhatsApp.

  2. 2

    Replies

    The AI agent replies right away with the specifications, price list and FAQs you approved, including at night and on weekends.

  3. 3

    Qualifies

    Buttons for unit type and purpose (to live in or to invest), and what the customer is looking for goes into their record.

  4. 4

    Passes on

    The conversation goes to the broker, tagged and in the right stage of the project's pipeline. The agent stops when the broker replies.

What XBASE does for property developers

Official WhatsApp, an AI agent and a pipeline per project in one place.

  • Several brokers on the same number

    The developer's official WhatsApp, with one owner per conversation and transfers that keep the history.

    See official WhatsApp
  • An agent with the approved material

    Specifications, price list and FAQs become the agent's files. Price list changed? Replace the file.

    See the agent's files
  • One pipeline per project

    Each launch with its own stages and the conversion of each one, without asking anyone for a report.

    See Pipeline and CRM
  • Visits on the team calendar

    The broker books the show apartment visit on the XBASE calendar, with no two customers at the same time.

  • Proposals through the conversation

    A PDF proposal with the developer's brand, sent over WhatsApp.

    See proposals
  • Follow-up with an approved message

    A stalled lead gets a Meta-approved message to resume the conversation.

    See approved messages

To be fair

What stays with your sales team.

  • Stays with your team

    Booking the show apartment visit

    Where XBASE helps

    The conversation arrives ready, and the calendar shows the open slots.

  • Stays with your team

    Negotiating terms and closing

    Where XBASE helps

    Customer record, history and PDF proposal on the same card.

  • Stays with your team

    Handling after-sales

    Where XBASE helps

    Tags and a dedicated pipeline for construction, documents and handover of the keys.

To be fair

  • The agent does not book visits by itself, does not simulate financing and does not discuss credit approval.
  • There is no ready-made integration with real estate CRMs, unit availability charts or property portals. Contacts come in and go out via CSV or XLSX.

What you are searching for

CRM, WhatsApp and AI for property developers: what each search finds here.

  • CRM for real estate developers and home builders

    A pipeline per project, a customer record with the conversation history and conversion by stage.

  • WhatsApp for real estate developers

    Official WhatsApp, through Meta's API, with several brokers on the same number and one owner per conversation.

  • Chatbot for new property launches

    Instead of a menu of options, an AI agent that understands the question and replies with the material you approved.

  • Lead management for new developments

    A reply right away, at night and on weekends, and the visit passed, ready, to the broker.

Frequently asked questions

Questions about CRM and WhatsApp for property developers.

How do I answer launch leads at night and on weekends?

With the AI agent on the developer's official WhatsApp. It replies right away with the specifications, price list and FAQs you approved, and passes the conversation to the broker, tagged and in the right stage.

Can the AI get the project's price wrong?

It replies with the price list you approved. You test it before turning it on, define what it must not say, and each conversation gets a score, with adjustments that only go in with your approval.

The price list changes every week. What then?

Replace the agent's file. The instructions keep versions, and you can go back to the previous one.

Can I have one pipeline per project?

Yes. Each launch has its own stages, and you see the conversion of each one.

Does it integrate with the real estate CRM I already use?

There is no ready-made integration. XBASE is where the conversation happens; contacts come in and go out via CSV or XLSX.

Will partner brokers be able to use it?

It opens in the browser, with nothing to install, and each broker can see only their own conversations.

Will I lose my WhatsApp number?

The number still belongs to the company. Connecting it to Meta's official API migrates the number: the team starts answering from the browser instead of the phone app. The expert team lets you know before connecting.

Diagnosis with the expert team

Book a diagnosis of your launch and find out where leads go cold before the show apartment visit.

In a video call, the team learns how leads arrive today and designs with you the agent, the pipeline per project and how conversations pass to your brokers.

UPS

Do what UPS did

UPS Brazil has served customers on official WhatsApp with XBASE since 2025: shipment status, import duty charges with payment link and confirmation, and a satisfaction survey after delivery. From January to July 2026, that meant 33,012 shipments handled and 29,182 payments confirmed.
Talk on WhatsApp
  • Meeting by video call
  • Nothing to install
  • WhatsApp through Meta's official API

Launch diagnosis with the expert team.

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