WhatsApp cost calculator for Meta's API

1. 01

   Choose the recipient's country

   Meta's rate follows the customer's country, not your company's. If you serve customers in more than one country, run one estimate for each.

2. 02

   Enter the monthly volume per category

   Use a typical month: marketing, utility outside and inside the window, authentication and replies inside the window. Count the delivered messages your business sends; the ones the customer sends are not included.

3. 03

   Choose the currency

   See the result in reais or in dollars. In reais, type the exchange rate you want to use: the calculator does not fetch today's rate.

4. 04

   Add your provider's margin

   If your provider charges a percentage on top of Meta's rate, enter it here to bring the estimate closer to the invoice.

5. 05

   Adjust the volume tier

   High senders get a discount from Meta on utility and authentication. Marketing and replies are outside the tiers.

6. 06

   If needed, edit the rate

   If Meta updates the table before we do, type the new rate for your country.

cost per category = messages in the category × category rate in the country
                    (utility and authentication with the volume tier discount)
monthly total = sum of categories × (1 + provider margin) × exchange rate, if in reais

Utility messages inside the window and open-ended replies inside the window only count in the scenario starting October 1, 2026. Before that, Meta did not charge for them.

• Marketing

  Offers, news, invitations and messages to reconnect with people who went quiet. Always uses a Meta-approved message template.

• Utility

  Notices tied to something the customer did: order, payment, delivery, appointment. Separate the ones sent with the window open from those sent with it closed.

• Authentication

  Verification and access codes.

• Replies inside the window (service)

  What your team or an agent writes freely while the 24-hour window is open.

Meta classifies the message, and it can reclassify a message template after approval. Use your provider's report to count by category.

Compare providers on the whole monthly bill, not on the rate of a single message.

In XBASE, the plan is monthly and is on the Pricing page. Meta charges the per-message fees directly to the card registered on your WhatsApp account; XBASE does not charge per message. On the billing screen, you follow delivered messages and the cost Meta calculated.

• Using your company's country

  The rate follows the customer's country.

• Counting received messages

  Only the ones your business sends count.

• Lumping every category together

  Marketing costs differently from utility. Keep them apart.

• Forgetting the window

  Utility inside and outside the window go in different fields.

• Forgetting the provider and taxes

  Meta's rate is only part of the invoice.

• Using the wrong table

  Check in the result which date the table is from.