XBASE

Ads and creatives

Your ads and their creatives in the same place as your conversations.

See the performance of your ad accounts on one screen, know which ad brought each conversation and produce Reels, Shorts, carousels and images with an AI script based on your editorial lines. A campaign change only takes effect after someone on your team approves it.

  • Instagram and Facebook
  • Google and YouTube
  • TikTok
  • LinkedIn
Example with fictitious data.

Channels

Instagram, Facebook, Google, YouTube, TikTok and LinkedIn on one screen.

  • Instagram
  • Facebook
  • Meta Ads
  • Google Ads
  • YouTube
  • TikTok
  • LinkedIn

Meta (Instagram and Facebook) connects today; Google, YouTube, TikTok and LinkedIn open up gradually.

From creative to conversation

The ad, the conversation it brought and the next creative, in four moves.

  1. 1

    Connect the accounts

    Link your ad accounts. Meta comes in with reading and changes; the other channels show up on the same screen as their connection is released.

  2. 2

    Follow on one screen

    Spend, clicks, conversations and cost by channel, campaign, ad set and ad, compared with the previous period.

  3. 3

    Know where the conversation came from

    A conversation that arrives from an ad gets the ad's labels and shows its origin in the chat.

  4. 4

    Produce the next creative

    The studio writes the script and produces the video or the images, with a review before publishing.

An ad doesn't end at the click.It ends at the conversation that becomes a sale.

Ad channels

The ad accounts your team already uses.

  • Meta: Instagram and Facebook

    Performance, audits and approved changes: pause, activate, adjust budget, regions, age, devices and schedules.

  • Google and YouTube

    Search and video campaigns on the same performance screen, with the connection being released gradually.

  • TikTok

    Campaign performance side by side with the other channels, with the connection being released gradually.

  • LinkedIn

    Business campaigns on the same screen, with the connection being released gradually.

  • Other channels

    You can also import other channels' reports as a spreadsheet to compare the same period.

  • Conversation origin

    On WhatsApp and Direct, a conversation that came from an ad shows which ad brought it.

    See ad analytics

Campaign assistant

The assistant reads the account and does the heavy lifting. You review and decide.

Account overview

The whole history at once: spend and results by objective, the best audience by gender and age, the region that brought the most results and the champion creative.

Creative studio

From brief to finished video, for your personas and editorial lines.

Personas from your conversations

AI reads what your customers write on WhatsApp and Instagram, without phone numbers or emails, and suggests personas with their pains, objections and the words they use. You review, save, and the script speaks to them.

Formats

A piece for every place your customer scrolls.

  • Reels and Shorts

    Vertical 1080Γ—1920 video with narration and captions, for Instagram, TikTok and YouTube Shorts.

  • Carousel

    2 to 10 slides in 4:5, with cover, content and call to action.

  • Image

    One 4:5 image with a headline and support text, in your brand's style.

  • With a presenter

    You recording on your phone or an AI avatar speaking the script, with the animation, captions and the brand end card.

Who runs the production

One click for the standard path. An AI agent to review like an editor.

  • One click

    Fixed sequence

    Script, voice, captions, soundtrack, scenes, assembly and review, always in the same order and with predictable cost.

  • Agent

    Editor-style review

    The AI agent uses the same tools, looks at the contact sheet and redoes the scene that didn't work before delivering.

Your team decides

What goes live stays with your team.

  • Stays with your team

    Approve campaign changes

    Where XBASE helps

    The audit points out the issue and prepares the change; it only takes effect after approval.

  • Stays with your team

    Publish the creative

    Where XBASE helps

    Automatic review and contact sheet before publishing.

  • Stays with your team

    Choose the message

    Where XBASE helps

    Script with the editorial line's rules and your company's banned words.

To be fair

  • Changes through XBASE (pause, budget, regions, schedules) apply to Meta today; for the other channels the screen shows performance.
  • Direct publishing: Instagram. For TikTok and YouTube, you download the video and publish there.
  • AI voice, images and video use your company's AI account and have a daily limit to keep costs under control.

How to start

Ads and studio ready in four steps.

  1. Step 01 of 04

    Create the account

    Your team uses it in the browser, nothing to install.

  2. Step 02 of 04

    Connect the ad accounts

    In Ads, Channels tab, connect Meta and the released channels.

  3. Step 03 of 04

    Set up the editorial line

    Start from a template and adjust audience, tone and rules.

  4. Step 04 of 04

    Produce the first piece

    Write the brief, review the script and produce in one click.

Questions from people deciding

Questions about ads and creatives at XBASE.

Does XBASE change my campaign on its own?

No. The audit and the agents prepare the change as a draft; it only takes effect after someone on the team with permission approves it.

Which ad channels are included?

Meta (Instagram and Facebook) is released with reading and changes. Google and YouTube, TikTok and LinkedIn join the same performance screen as their connection is released; other channels can be imported as a spreadsheet.

Is the video ready to publish?

It comes out in 1080Γ—1920 with narration, captions and soundtrack. Before publishing, the review points out what to check and the contact sheet shows 12 frames of the video.

Can I use my brand's voice and identity?

Yes. You choose the voice, colors, logo, button text and content rules in the studio tools.

How is XBASE billed?

By monthly plan, on a credit card, by team size. AI voice, images and video use your company's AI account. Prices and limits checked on 11/05/2026.

See plans

Who helps me set this up?

The expert team connects the accounts with you, sets up the editorial lines and follows the first production.

From the first message to the proposal.

From the ad to the conversation, and from the conversation to the next creative.

Create the account, connect the ad accounts and produce the first piece in the studio.

Create account
  • Nothing to install
  • WhatsApp through Meta's official API
  • Implementation with a specialist

Prefer to build it together? Talk to the expert team.

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