Meta ads
How much each Meta ad spent and how many clicks it brought.
See the spend, impressions, clicks and cost per click of each Meta ad, in the same tool where your team replies to customers.
- Nothing to install
- Official Meta integration
- Implementation with a specialist
- Official Meta integration
- Ad by ad
Ad figures
What is ad analytics in XBASE?
It is seeing the figures of your Meta ads without opening another tool: how much each one spent, how many times it was shown, how many clicks it got and how much each click cost.
- 1
Connect the ad account
Through Meta's authorization, inside XBASE.
- 2
See each ad's figures
Spend, impressions, clicks and cost per click.
- 3
Decide with the team where to invest
With each ad's figures on the table.
In practice
How to see your ads in XBASE
Step 01 of 03
Connect the ad account
Through Meta's authorization, inside XBASE.
Step 02 of 03
Open the ads screen
The ads appear one by one.
Step 03 of 03
Read the figures
Spend, impressions, clicks and cost per click.
A click is not a sale. But knowing what each click cost already changes the budget conversation.
Day-to-day reading
Questions the screen helps answer
- 01
"Which ad spent the most this week?"
In the Spend column.
- 02
"Which one had the most expensive click?"
In the Cost per click column.
- 03
"Which one was shown a lot and barely got clicks?"
In Impressions and Clicks, side by side.
- 04
"Is the new ad costing more than the old one?"
In the Cost per click of both, side by side.
Transparency
What the screen shows and what it does not
Shows
- Spend of each ad
- Impressions
- Clicks
- Cost per click
Does not show
- Which ad each conversation or sale came from
- Return per campaign
- Creating or editing ads
- Ads from other platforms
Where the conversation happens
When the ad leads the customer to a conversation
If the ad leads to WhatsApp, the conversation arrives in the inbox; if it leads to Direct, the text messages arrive. The team replies from there. The conversation does not identify the ad it came from.
Official WhatsApp
The conversation arrives in the inbox, with an owner.
See the channelInstagram
Direct text messages arrive in the same inbox.
See the channel
What you need
Before connecting
- Access to the company's Meta ad account
- Authorize XBASE to read the ads, through Meta itself
Meta Ads Manager
Where you manage your ads does not change
XBASE shows the figures. Pausing, swapping or increasing an ad is still done in Meta's Ads Manager.
Post schedulingQuestions
What people ask about ads in XBASE
To have the ad figures in the same place where the team replies to customers, without opening another tool.
Spend, impressions, clicks and cost per click, ad by ad.
See ad performance where your team replies to customers.
Create an account and connect the ad account.
Create account- Nothing to install
- Official Meta integration
- Implementation with a specialist