Comment to Direct
People who ask in the comments get your reply in Direct.
Choose the keywords and the post. When someone comments one of them, XBASE sends the message you wrote in Direct, and the conversation continues with your team, in the same inbox as WhatsApp.
- Nothing to install
- Official Instagram integration
- Implementation with a specialist
- Official Instagram integration
- Message written by you
Comment and Direct
What is comment to Direct?
It is a rule that links a public comment to a private conversation. You set the keywords and the post. When a comment contains one of those words, XBASE sends your message to the person's Direct, and the conversation moves to the inbox, with your team.
- 1
Post
The post the rule applies to.
- 2
Comment
Someone comments with one of the keywords, such as "price" or "size".
- 3
Message in Direct
XBASE sends the text you wrote.
- 4
Inbox
The person's reply arrives where the team already handles WhatsApp.
Configuration
How to build the rule
Four decisions. The expert team can build the first one with you.
Step 01 of 04
Choose the post
The post the rule applies to.
Step 02 of 04
List the keywords
Use the words your customers already write when they are interested, such as price, size and opening hours.
Step 03 of 04
Write the text that goes to Direct
It is a fixed text, the same for everyone who comments. Write it the way your team would and say what the next step is.
Step 04 of 04
Turn the rule on
With the rule on, replies arrive in the inbox, each conversation with an owner.
Requires a professional Instagram account linked to a Facebook Page.
Create accountRight word, right message
One rule for each question that shows up in the comments
Split the rules by what people ask. Each one has its own keywords and its own message.
- 01
Example · professional services
Price
"Hi. The price depends on the service. Tell us here what you need, and the team will reply with the right price."
- price
- cost
- how much
- 02
Example · retail
Size and stock
"Hi. This piece comes in S to XXL. Tell us the color and size, and someone from the team will confirm stock."
- size
- color
- fit
- 03
Example · repair shop
Hours and address
"Hi. We are open Monday to Saturday. The full address is on our profile. Would you like to drop off your device with us?"
- hours
- address
- where
- 04
Example · education
Classes
"Hi. We have morning, afternoon and evening classes. Reply with the time that works best for you."
- class
- enroll
- start
Very common words show up in comments that are not questions. Prefer the ones that only appear when there is interest.
Plans
Cost and plans
Every plan includes the inbox, pipeline, CRM, proposals, AI agents and automations. What changes is the size of the team and how many agents and automations you use.
See the plansAfter the first message
The rule sends the first message. The rest is up to the team.
After the fixed text, whatever the person replies arrives in the inbox, together with the WhatsApp conversations.
What the rule does
- Recognizes the keyword in the comment
- Sends your message in Direct
- Does not reply to what comes next
What your team does
- Gets the reply in the inbox, together with WhatsApp
- Sets who the owner is
- Puts the conversation in a pipeline stage
From Direct, only text messages reach the inbox.
Examples
Comments that came in and the message that went back
None of these posts asks for comments. The rule replies to people who asked on their own.
Example · clothing store
"Do you have it in size M?"
In Direct: "Hi. This piece comes in S to XXL. Reply with the color and size, and someone from the team will confirm stock here."
- Post: photo of the new collection
Example · repair shop
"How much to fix mine?"
In Direct: "Hi. The price depends on the model. Send us the device model and what happened, and the team will reply with a quote."
- Post: short video of a screen replacement
Example · language school
"Do you have evening classes?"
In Direct: "Hi. We have morning, afternoon and evening classes. Reply with your preferred time and your level, and the team will suggest a class."
- Post: photos of a class
Example · accounting firm
"Do you handle company registration?"
In Direct: "Hi. We do. Tell us the type of business and the city, and someone from the team will explain the next steps."
- Post: carousel about opening a company
Responsible use
How to use comment to Direct without turning the post into bait
The feature exists to answer people who showed interest. It is not a way to ask for comments to gain reach.
- 01
Official integration
XBASE connects to Instagram through Meta's official integration.
- 02
A reply to whoever asked
The rule replies to comments that already contain a question. It does not need a caption asking for comments.
- 03
Text you wrote
The message is always the one you wrote. You know what each person receives.
- 04
People on the other side
After the first message, your team replies in Direct, from the inbox.
Responsible use
Our rule
Do not use the feature to ask for comments in exchange for a link, coupon or material. Instagram's usage rules belong to Meta, and Meta decides on account restrictions.
Questions
What people ask about comment to Direct
No, and we do not recommend it. The rule is there to reply to people who already commented with a question. Asking for comments in exchange for something is not the use XBASE recommends.
From comment to Direct, with an owner for every conversation.
Reply in Direct to people who asked in your post's comments.
Create an account and build the first rule, on your own or with the expert team.
Create account- Nothing to install
- Official Instagram integration
- Implementation with a specialist