XBASE or WhatsApp Business · 2026
XBASE is for when more than one person answers, sales go through stages and the history needs to stay with the company: WhatsApp through Meta's official API, pipeline, profile and proposal in one place.
WhatsApp Business is Meta's app designed for small business owners, with a business profile, catalog, labels and automatic messages for when you are not available.
It is Meta's app for small businesses, which costs nothing to download on Android and iPhone. It includes a business profile, catalog, labels to organize conversations, tools to reply quickly and away messages. More linked devices and conversation assignment depend on a paid Meta subscription, and Meta offers an AI agent inside the app for eligible businesses in select markets.
XBASE is a conversational CRM with AI. It brings official WhatsApp and Instagram Direct into one inbox, puts each conversation in a pipeline stage and keeps every customer in the CRM. Our expert team builds the automations and AI agents with you.
What changes
The team signs in from the browser, and you decide what each role sees: the people who answer can see only their own conversations.
The conversation becomes a card, and the pipeline shows the conversion between stages.
A proposal with your brand, sent on WhatsApp without leaving the conversation.
It helps connect the number and designs the pipeline, the automations and the agent with you.
Side by side
WhatsApp Business is simple, familiar to customers and costs nothing to download. For someone answering alone, it is usually enough. XBASE comes in when the conversation needs a team, stages and records.
| Capability | WhatsApp Business (app) | XBASE |
|---|---|---|
| Number and team | ||
| Main product | Phone app for small businesses | Conversational CRM with AI |
| Where the number works | In the app; the main phone registers the account and links the other devices | On Meta's official API; once connected, the number stops working in the app |
| Several people on the same number | Linked devices; the maximum depends on a paid Meta subscription | From the browser |
| Owner per conversation | Conversation assignment with a paid Meta subscription | Set by the team; changes without losing the history |
| Roles and permissions | Not documented | The people who answer can see only their own conversations |
| Organization and sales | ||
| Labels | On conversations, contacts and companies | |
| Saved replies | With the "/" shortcut | |
| DifferentiatorPipeline with stages | Not documented | |
| DifferentiatorProfile with notes, meetings and proposals | Not documented | |
| DifferentiatorPDF proposal from the conversation | Not documented | |
| Conversion by stage | Not documented | |
| Buttons, lists and forms inside WhatsApp | Documented by Meta for the official API | |
| Channels and AI | ||
| Instagram Direct in the same inbox | Not documented in the app | Text, with the team replying |
| Email in the same inbox | Not documented | Inbox set up with the expert team |
| AI that answers the customer | Meta's AI agent, for eligible businesses in select markets | On WhatsApp, the AI suggests to the team, with the assistant set up with the expert team; in the website chat, the agent answers |
| Cost | Costs nothing to download; some features require a paid Meta subscription | Monthly plan based on team size, plus Meta's per-message fees |
Main product
Where the number works
Several people on the same number
Owner per conversation
Roles and permissions
Labels
Saved replies
Pipeline with stages
Profile with notes, meetings and proposals
PDF proposal from the conversation
Conversion by stage
Buttons, lists and forms inside WhatsApp
Instagram Direct in the same inbox
Email in the same inbox
AI that answers the customer
Cost
Legenddoes itdoes notpartial, depends on a subscription or not documented
"Differentiator" marks the rows XBASE was built to win.
"Not documented" means we did not find the feature on the official Meta pages we read; it may exist and simply not be described there. XBASE checked on 26/09/2026 against the product in production. App consulted on Meta's official pages on 26/09/2026 (sources at the end of the page).
The difference that matters
In the app, the main phone registers the account and links the other devices. In XBASE, each person signs in from the browser, with their own access and role.
A label separates the conversation. A stage shows where the sale is and how many move on to the next one.
In XBASE, the conversation lives on the customer profile, with the notes, the meetings and the PDF proposal.
What it costs
Costs nothing to download. More linked devices and conversation assignment depend on a paid Meta subscription.
On the official API, Meta charges per message, by category. In XBASE, that amount is separate and Meta charges it directly to the card registered on your WhatsApp account. The calculator estimates the cost beforehand.
Different units: the Meta subscription, the XBASE plan and the per-message fee don't convert into each other.
Prices and limits checked on 11/05/2026. Payment by credit card.
See plansTo decide
Choose XBASE if
Stay with WhatsApp Business if
For each type of operation
The app
Profile, catalog and labels on the phone are usually enough.
XBASE
Several people on the same number, each conversation in a stage, proposal in the conversation.
XBASE
Direct and WhatsApp in the same inbox, with the team replying.
To be fair
The app runs on the phone and costs nothing to download.
Catalog, away messages and, for eligible accounts, Meta's AI agent live inside the app.
On the official API, the customer service window starts at the customer's last message. Once it closes, the conversation only resumes with a Meta-approved message. XBASE helps create and send those messages, but the rule is Meta's.
Once connected to XBASE, the number works through the official API and stops working in the phone app.
How to switch
Your current number or a new one. The current one stops working in the phone app once it is connected.
Import the customer list as CSV or XLSX.
Connect through Meta's official API and create approved messages to resume older conversations. The expert team helps with the connection.
Questions from people deciding
For eligible accounts, yes: Meta offers an AI agent inside the app in select markets. The difference with XBASE is in the pipeline, the profile and the proposal. On WhatsApp, the XBASE AI suggests replies to the team.
You can link other devices, and conversation assignment depends on a paid Meta subscription. In XBASE, each person signs in from the browser with their own access and role, and each conversation can have an owner.
No: it still belongs to your business. Once connected, it works through Meta's official API and stops working in the phone app.
Meta assesses message quality and can restrict a number, on the official API too. Use approved messages and talk to people who are your customers.
It depends on the message category. In XBASE, Meta charges the fee directly to the card registered on your WhatsApp account, separately from the plan, and you follow the cost Meta calculated in Billing. The calculator estimates it beforehand.
Open the calculatorYou connect the number from XBASE itself, and the expert team helps.
This comparison was written by XBASE. The XBASE column was checked on 26/09/2026 against the product in production. The WhatsApp Business column was written from the official Meta pages below, consulted on 26/09/2026. We did not test the app with our own account for this page.
From the first message to the proposal.
Create the account, connect the official WhatsApp and build the pipeline with our team.
Create account
