Your company's Instagram handled in the same inbox as WhatsApp.
Text messages from Direct arrive in the inbox, and your team replies from there. When someone comments a keyword on a post, XBASE sends a Direct message. And you schedule posts and track Meta ads in the same place.
- Official Instagram integration
- Direct in the inbox
- Comments that become conversations
Automation opens.AI suggests.Your team closes.
End to end
From comment to pipeline, without losing the person along the way.
- 1
Someone comments the keyword
On a specific post or on any post.
- 2
XBASE sends the Direct message
The text you wrote for that rule.
- 3
The conversation lands in the team inbox
When the person replies, your team continues from there.
- 4
The team takes it to the pipeline
The conversation becomes a card, with an owner.
Responsible use
To reply to people who asked, not to fish for comments.
Use the rule to reply to people who commented on their own, like "How much is it?" or "Do you have it in size M?". Do not ask for comments in exchange for a link, coupon or material: it is the kind of tactic that can lead Meta to restrict the account.
Only people who commented
The message goes only to people who commented one of the keywords.
Nothing for people who only viewed
People who only viewed the post or the Story receive nothing.
Direct in the inbox
What comes in from Direct, and who replies.
What comes in
Text messages from Direct come in. Photos, audio, reactions and replies to your Stories do not.
Who replies
Your team, from the inbox.
Comments
Reply to comments on your posts without leaving XBASE.
What you need
A professional Instagram account linked to a Facebook Page.
For businesses that sell on Instagram
The same way of working, different businesses.
Stores
Someone comments "Do you have it in size M?". The message arrives in Direct, the team confirms and takes the conversation to the pipeline.
Courses and schools
Someone comments "When does the next class start?". The message explains the basics, and the team continues the conversation.
Services
Someone comments "Are you open on Saturdays?". The message answers, and the team books the time on the calendar.
You can also schedule posts and track ads.
Schedule feed posts, Reels and Stories and see spend, clicks and cost per click for each Meta ad.
Questions before connecting
Questions about Instagram in XBASE
No, if used the right way: only people who commented one of the keywords receive the message, and it answers a question the person asked.
Ready to connect
Bring Instagram into the team inbox.
Create the account, connect your professional Instagram account and turn on the first comment rule.
Create account- Nothing to install
- WhatsApp through Meta's official API
- Implementation with a specialist
Comments that become conversations
Set up the rule in four decisions.
Step 01 of 04
Choose the post
A specific post or any post.
Step 02 of 04
List the keywords
The words that trigger the message.
Step 03 of 04
Write the message
The text the person receives in Direct.
Step 04 of 04
Turn on the rule
From then on, anyone who comments the word receives the message.
The message is a fixed text, and the conversation continues with your team.